Giclees "the other original"
Genesis, which was conceived at 3M Company and
commercialized at the University of Wisconsin, is an astonishing replication of an artist’s original work of art.
Imagery, color, and hand work, be it brush, palette knife, or other, is reproduced exactly as created to the finest
detail. Results so perfect, that, when set side by side, Genesis reproductions become indistinguishable from the
artist’s original. Truly, the replication of texture, imagery and color is unsurpassed in the entire world. Words
cannot convey the quality of these works of art. “If you see it, feel it, you will believe it”.Unlike most
products, Genesis reproductions are created with a process derived from the surface of the artist’s original
painting, thus capturing the exact brushwork of the artist in every nuance and detail. What you see is the artist’s
original brush or knife work, not a simulated texture. Using the pinnacle of Giclee print technology, the imagery
and palette of the artist are recreated in deep vibrant colors appearing as rich oils on the surface, and when
coalesced with the texture, become fingerprints of color in harmony with texture. As one notable artist said “You
have captured the artist’s soul”.
Genesis replicas are truly superior to other products in the market that claim exactness of replication, all of
which fall short of their stated attributes, especially when compared side-by-side to the original. The following
are some of the differences:
REPLICATION OF TEXTURE
The handwork one sees in a Genesis reproduction is exactly the same as the original art. Be it brushstrokes,
palette knife, mixed media or simply canvas, all are replicated with near perfect accuracy. Hand embellished canvas
prints sold in today’s market appear to be paintings, some of which are done extremely well, but all are incomplete
replications of the original, often detracting from the artist’s original work. The brushwork is usually sparse and
the registration of brushwork with imagery is often inaccurate. One couldn’t afford to have artisans replicate each
and every stroke and surface characteristic, but Genesis reproductions do precisely that.
Some competitive products are produced with a process that uses a mold to impart surface texture to an imaged
sheet. Although these companies claim astounding results, the quality of the reproduction is lacking when compared
to the complete and faithful reproductions of Genesis renditions. Also, the imagery of these competitive products
is usually reproduced using the lithographic printing process. Everyone in the art world is aware of the striking
differences between lithography and inkjet printing. Brilliance of color, depth of color, high-resolution imagery,
all of which are inherent in inkjet (Giclee) prints, when combined with exquisitely replicated texture is a
significant distinguishing feature of Genesis. To our knowledge no other company in the world uses replication
technology that combines inkjet printing with the intricate surface replication process used to produce the Genesis
REPRODUCTION OF IMAGERY
Genesis imagery is created using the “Symphony Giclee” inkjet-printing process. The Symphony process is a
combination of twelve different color inks, and state of the art software created to print fine art. Unlike most
fine art reproducers who use CMYK inks (cyan, magenta, yellow, and black), that condense the available color gamut
down to the color output of these four colors, the Symphony Giclee is printed using actual colors that are found on
an artist’s palette such as crimson, burnt umber and cobalt blue.
Coupling the exquisite textures of the Genesis process with the colors of the “Symphony Giclee” elevates the art
of replication to an unparalled level of perfection truly resulting in a rebirth of the artist’s creation.
Genesis - the other original
Genesis renditions can be purchased as stretched canvas on traditional stretcher bars or as gallery wrapped
stretched canvas. They are also available on rigid backings such as Sintra and hardboard.